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- calendar_today September 16, 2026
Friendly’s Restaurants has launched an imaginative update to its kids meal program in Massachusetts, aiming to attract families with the introduction of the friendlys kids meals Conehead Crew. The campaign, which debuted recently across local Friendly’s locations, transforms five classic ice cream sundaes into playful characters and adds an extra element of excitement for young diners.
Conehead Crew Brings Collectible Fun to Family Dining
The heart of the promotion is the conehead crew, a whimsical cast inspired by Friendly’s popular ice cream creations. Characters such as Rock the Star, Puddles the Pig, Monster Mash, Spot the Dog, and the iconic Conehead now headline the new kids dining experience. Each of these ice cream characters is featured not just on menus, but throughout the dining room environment, bringing added color and fun to Massachusetts locations.
Collectible Cards and Interactive Activity Menus
To further engage children, every Friendly’s kids meal now comes with two surprise collectible cards from an exclusive 18-card set. The cards encourage trading among friends and siblings, promoting return family visits to collect the full series. Accompanying the cards are themed activity menus—packed with mazes, word searches, and creative games—that turn mealtime into an interactive event for young guests.
Promotions Encourage Repeat Visits for Massachusetts Families
The kids meal promotion is designed to be affordable and appealing for local families. Through October 13, Friendly’s offers kids meals at a special price of $5 with the purchase of an adult entrée each Monday, Tuesday, and Wednesday evening. This limited time discount is intended to make midweek dining easier for parents and more exciting for children throughout the region.
Back-to-School Meal Deal Returns
Coinciding with the new campaign, Friendly’s is also reviving its popular back to school meal offer. For $9.99, guests in Massachusetts can enjoy a cheeseburger, fries, and a sundae—a combination that appeals to both kids and adults during the seasonal transition back into school routines. The friendlys kids menu continues to emphasize classic favorites, enhanced by new collectibles and menu themes.
Dining Room Enhancements and Added Extras
The promotional rollout isn’t just limited to what’s on the table. Local restaurants now feature life-sized character standees, providing fun photo opportunities and delighting younger guests. Friendly’s also includes temporary tattoos in the kids meal promotion, offering another fun surprise with each meal. These touches reinforce Friendly’s longstanding commitment to family dining in Massachusetts, giving parents and kids more reasons to make dining out a shared event.
Campaign Focus: Lasting Memories and Customer Loyalty
By merging nostalgia with innovation, Friendly’s aims to build lasting loyalty among families in the region. The refreshed kids dining experience offers both value and entertainment, keeping Massachusetts families coming back for more. As the company continues to prioritize families and community ties, the launch of the Conehead Crew and collectible card series marks a dynamic new chapter for friendlys kids meals in local communities.
