AI-generated illustration; not a photograph of the reported event.
- calendar_today October 22, 2026
Greenfield Business Association Launches Holiday Star Sponsorship Program
The Greenfield Business Association (GBA) has announced the opening of its annual holiday star sponsorship program for local businesses. This initiative brings festive decorations to downtown Greenfield each year, coinciding with the busy shopping period leading up to the holidays.
Details of the Star Sponsorship Program
Through the star sponsorship program, local businesses have an opportunity to sponsor a decorative, illuminated star that will be displayed along prominent areas of downtown. Stars are attached to decorated, lit poles along Main Street, Federal Street, and Bank Row, creating a cheerful atmosphere for residents and shoppers alike.
Sponsorship Levels and Star Colors
There are three levels available for business sponsorship:
- White star: $100 donation
- Red star: $500 donation
- Gold star: $1,000 donation
Each sponsor's name is displayed on their star, which is affixed to a decorated pole. Due to limited pole availability, stars are hung starting from the main downtown intersection and extending outward, based on the order in which they are purchased.
Main Street Lighting and Holiday Light Displays
The holiday light displays will brighten downtown from late November through the first week of February. The illuminated route extends on Main Street from the YMCA to the fire station. On Federal Street and Bank Row, the displays span from the Elks Club to the John Olver Train Station. These main street lighting efforts serve as both community holiday decorations and a valuable local business promotion during the festive season.
Program Timeline and Important Dates
The deadline for sponsorship purchases is Monday, November 16. This ensures the stars are installed ahead of Small Business Saturday on November 28. The displays will remain in place through the city's winter carnival in the first week of February.
Community Impact and Participation
According to the GBA, "Holiday Lights sponsorship is a great way to remind customers of your business during the busy holiday season." The association expressed appreciation to those who participate, noting that the community effort helps to "light up our little city." Business owners are encouraged to secure their sponsorship promptly, as pole space is limited.
How to Sponsor a Holiday Star
Businesses interested in participating in the holiday star sponsorship program can find more information and complete their purchase through the Greenfield Business Association. This longstanding tradition enhances the festive spirit in downtown Greenfield while supporting local commerce.
Source: wwlp.com.
